PERSONAL SELLING AND SALES MANAGEMENT

PERSONAL SELLING AND SALES MANAGEMENT

Marketing mix and Promotional mix

Introduction about marketing mix and integration

And how to achieve integration and synergy in marketing mix.

Introduction about (IMC) promotional mix (promotion tools

And integration as well as how to achieve integration.

Types of market places and relation with the promotional mix.

How to achieve integration and synergy in communications tools.

Personal persuasion can be used.